Page Speed and Performance

VideoPoint's widgets are optimized for speed, but adding video to your store pages does add some data. Here is how VideoPoint minimizes the impact and what you can do to optimize further.

How VideoPoint handles performance

Lazy loading. Videos only load when they enter the shopper's viewport (the visible area of the screen). This means videos further down the page do not affect initial page load time.

Compression. All videos are compressed for web delivery. VideoPoint balances video quality with file size to minimize load times.

Efficient rendering. Widgets are built to render quickly and avoid blocking other page elements from loading.

What to expect

Adding shoppable video to a page will increase the total data transferred on that page. However, because of lazy loading, the impact on initial page load speed (what shoppers experience when they first arrive) is minimal.

The actual impact depends on how many widgets you place on a page, how many videos are in each widget, and where the widgets are positioned.

Optimization tips

• Limit videos per widget. You do not need to put every video into one widget. Curate your best content for each page.
• Place widgets below the fold for performance-sensitive pages. If page speed is critical (paid ad landing pages, for example), placing the widget below the fold means it loads only after the shopper scrolls.
• Use Video Landing Pages for ad traffic. Instead of adding heavy video widgets to existing product pages, send ad traffic to a dedicated Video Landing Page.

Done-with-you setup

On the Grow plan and above, the VideoPoint team works with you to optimize widget placement and run speed tests. This includes measuring real-world performance impact and adjusting your configuration for the best balance of engagement and page speed.