Video Landing Pages
Video Landing Pages
Video Landing Pages are full-screen shoppable video feeds hosted under your store's domain. They create a TikTok Shop-like experience for your brand.
What shoppers see
Shoppers land on a full-screen, scrollable video feed. They swipe through videos vertically, see tagged products, and can add items to their cart directly from the video. The experience feels like browsing a social media feed, but every product is purchasable on your store.
When to use Video Landing Pages
Video Landing Pages are designed for directing external traffic to a video-first shopping experience:
- Paid ads. Send Meta, TikTok, or Google ad traffic to a video landing page instead of a static product page. The video-first experience matches the content format shoppers just saw in the ad.
- Email campaigns. Link from your email to a shoppable video feed showcasing new arrivals or promotions.
- SMS campaigns. Short links to a video landing page convert well from text messages.
- Social media bios. Use the landing page URL as your "link in bio" destination.
Setting up a Video Landing Page
- Go to Shoppable Video in your VideoPoint dashboard.
- Click Create Widget and select Video Landing Page.
- Name your page.
- Add videos and tag products.
- VideoPoint generates a URL under your store's domain.
- Use this URL in your ads, emails, SMS, or social bios.
No theme editor setup is needed. Video Landing Pages are standalone pages that work independently from your store's theme.
Best practices
- Curate the video order. Put your strongest content first since the initial videos determine whether shoppers keep scrolling.
- Keep videos short (5-10 seconds). The swipe format rewards quick, engaging clips.
- Update the page regularly with fresh content to give repeat visitors something new.