Video-Level Performance

VideoPoint tracks performance for each individual video, not just at the widget level. This lets you identify your top-performing content, understand what resonates with shoppers, and select winners for paid ads.

What you see per video

For each video in your library, VideoPoint shows:

• Views: How many times the video was watched.
• Watch time: Average and total watch time.
• Product clicks: How many shoppers clicked a tagged product from this video.
• Add to carts: How many add-to-cart actions this video drove.
• Orders: How many completed purchases are attributed to this video.
• Revenue: Total revenue attributed to this video.

Finding your top performers

Sort videos by revenue, conversion rate, or engagement metrics to find your best content. These are your winners. Consider:

• Featuring them in higher-visibility widgets (homepage Highlights or Carousel).
• Using them as paid ad creatives on Meta, TikTok, or Google.
• Replicating their style for future content (same template, similar approach).

Spotting underperformers

Videos with high views but low product clicks may have a content quality issue (the video does not motivate action) or a tagging issue (the right products are not tagged). Videos with high product clicks but low orders may indicate a pricing or product page issue downstream.

Using data for ad selection

One of the most valuable uses of video-level analytics is selecting content for paid ads. A video that drives strong conversion on your store is likely to perform well as an ad creative. Use VideoPoint's data to make this decision based on real performance, not guesswork.