What VideoPoint Does

VideoPoint covers the full video commerce workflow: create content with AI, publish it as shoppable video on your store, and distribute it to social media and ads.

AI content creation

AI Studio is where you create videos and photos. You can use the chat interface (AI Creator) to describe what you want, or pick from 200+ promptless templates that guide you step by step. VideoPoint pulls in your Shopify product data automatically, so your catalog is always available.

You can generate product videos, lifestyle content, ad creatives, and social reels. Videos are 4 to 15 seconds long and can include AI voiceovers. Need content for your entire catalog? Bulk Generation creates hundreds of videos in parallel.

Shoppable video

Every video you create is instantly shoppable. You can also import existing videos from Instagram and TikTok, or upload your own, then tag products to make them shoppable.

VideoPoint offers four widget types to embed on your store: Stories, Highlights, Carousel, and Video Landing Pages. Shoppers browse video content and add products to their cart directly from the video.

Distribution

Post content directly to Instagram, TikTok, and YouTube from within VideoPoint. Push videos into Meta Ads Manager for paid campaigns. One app handles creation, on-site publishing, organic social, and paid ads.

Analytics

VideoPoint tracks how videos influence purchases across your full funnel: widget impressions, video views, product card clicks, add-to-cart actions, and completed orders. Compare conversion rates between shoppers who watch videos and those who do not, and measure your return on investment.